Shop in the District
Brandire helped launch a DC city-wide campaign on behalf of The Washington DC Economic Partnership in collaboration with the DC Office of the Deputy Mayor of Planning and Economic Development, which included strategy, a brand refresh, website development, email marketing, social media management, advertising development, and the implementation of a multi-channel advertising. Overall, stakeholders wanted to refresh the brand and create a custom directory platform that is easy to use and to update, while also being a resource for driving traffic to retailer e-commerce websites and elevating the profiles of DC’s local businesses. As part of the project, we built out the key messaging and defined the story hierarchy, site navigation structure, information architecture, and developed the content. As a result, we were able to increase page views and average engagement rates by 25%.