Southeastern Roastery, a coffee brand operating in the Washington, DC, recognized the need for rebranding services to craft their new image and stand out in an increasingly competitive market. The brand had experienced little growth since its inception and was struggling to differentiate itself from other coffee roasters. They approached Brandire seeking a comprehensive brand design to reflect their values, resonate with their target audience, and ultimately help them achieve their business goals. We developed a new brand identity and packaging design that captured the brand’s unique story and appealed to coffee lovers in the region. The new branding was well-received, leading to increased brand recognition for Southeastern Roastery.