StayDC Brand Launch
Through the DC Deputy Mayor’s Office of Planning, and Economic Development (DMPED), the DC Department of Housing and Community Development (DHCD contracted Brandire to brand a new program aimed at keeping those renters impacted by COVID in their homes. The services included visuals, as well as messaging — and developing a landing page which featured helpful guidance and information about the program. The full scope included logo development, brand identity and system, style guide, product naming, messaging, content writing, web design and development. We provided creative strategy, execution, and management of the entire project. As a result, in only three weeks, the microsite met KPIs and received over 43,000 visitors with over 76,000 sessions and over 23,000 clicks.