Destination DC is a private, non-profit corporation with over 1,000 member businesses and organizations supporting DC’s travel and tourism sector.

Destination DC engaged with Brandire to create an out-of-home (OOH) brand awareness campaign promoting World Pride 2025. The campaign strategically targeted high-traffic areas in major cities like New York and Los Angeles to maximize visibility and reach.

The campaign successfully raised awareness for World Pride 2025 which will take place in Washington, D.C., effectively reaching a large audience in key target markets like New York City which is known to host the world’s largest pride parade. The results were spectacular: we reached over 10 million pride event attendees and residents, generating nearly 60 million total impressions, with almost 50 million impressions in New York City alone.