Destination DC is a private, non-profit corporation with over 1,000 member businesses and organizations supporting DC’s travel and tourism sector. Destination DC serves as the lead
organization to successfully manage and market Washington, DC as a premier global convention,
tourism and special events destination, with a special emphasis on the arts, cultural and historical
communities.

Upon launching the #Only1DC campaign, Destination DC wanted to promote Washington, D.C., as a distinct leisure travel destination. We worked on an out-of-home (OOH) brand awareness campaign across high-traffic locations in New York, Philadelphia, and Los Angeles to position DC as a must-visit destination.