The World Brewing Alliance (WBA), an international trade association for beer, represents over 80% of global beer production and includes organizations from Australia, Brazil, Canada, Europe, Japan, Korea, Latin America, New Zealand, Nigeria, the UK and the USA. 

Brandire was tasked with a comprehensive rebranding project, including new branding, designing collaterals, and animated video. The process began with stakeholder market research which laid the groundwork for a new logo and style guide. Using the client’s content, we then created an extensive slide deck template, one-pagers, and social media templates. Website design and development commenced simultaneously as we began incorporating content and brand elements to design an interactive and visual website. For animated videos, we progressed from high-level concepts to refined character designs and fully developed storyboards with voice-overs and animation. This multi-faceted approach resulted in a modern, fresh branding applied across WBA’s omni-marketing channels, effectively supporting their objective of sharing knowledge and acting as a united voice for the brewing industry.